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Pay Attention to CRAP!

If you want to convey a message efficiently and effectively, you need to use CRAP (contrast, repetition, alignment, proximity) to ...
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The Importance of Manuals in a Time of Automation

The Importance of Manuals in a Time of Automation The suddenness of the COVID-19 pandemic caused an unanticipated pause for ...
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The Cake Decorator’s Mistakes

(Photo of fancy cake with “Mom†or “Moni†on it) Have you ever ordered a cake to celebrate an event, ...
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Spoiler Alert: The Butler Did It

Unless you are writing about the aerodynamics of a supercar, like ProWrite did for the next-generation Acura NSX, there is ...
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The Mind Of A Writer – Part Ii: Engaging The Unknown Reader

How do we create content that engages readers? The key to crafting any kind of content is about knowing the ...
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Subject Matter

The mind of a writer—Part I: How to instantly become a subject matter expert One of the biggest challenges we ...
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The Value Of Outsourcing Business Content To Writing Experts

TECHNICAL WRITING You may be saying: “I’ve been speaking English my whole life; I can write content for my business.†...
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Common Content Errors Your Business Might Be Making

TECHNICAL WRITING Whether content marketing is a new concept for you, or you’ve been handling content since you started your ...
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Boosting Your Brand Identity Words Matter

TECHNICAL WRITING Whoever said a picture is worth a thousand words probably wasn’t very good with words. At ProWrite, words ...
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