Pay Attention to CRAP!
By ProWrite
If you want to convey a message efficiently and effectively, you need to use CRAP (contrast, repetition, alignment, proximity) to ...
Read More The Importance of Manuals in a Time of Automation
By ProWrite
The Importance of Manuals in a Time of Automation The suddenness of the COVID-19 pandemic caused an unanticipated pause for ...
Read More The Cake Decorator’s Mistakes
By ProWrite
(Photo of fancy cake with “Mom†or “Moni†on it) Have you ever ordered a cake to celebrate an event, ...
Read More Spoiler Alert: The Butler Did It
By ProWrite
Unless you are writing about the aerodynamics of a supercar, like ProWrite did for the next-generation Acura NSX, there is ...
Read More The Mind Of A Writer – Part Ii: Engaging The Unknown Reader
By ProWrite
How do we create content that engages readers? The key to crafting any kind of content is about knowing the ...
Read More Subject Matter
By ProWrite
The mind of a writer—Part I: How to instantly become a subject matter expert One of the biggest challenges we ...
Read More The Value Of Outsourcing Business Content To Writing Experts
By ProWrite
TECHNICAL WRITING You may be saying: “I’ve been speaking English my whole life; I can write content for my business.†...
Read More Common Content Errors Your Business Might Be Making
By ProWrite
TECHNICAL WRITING Whether content marketing is a new concept for you, or you’ve been handling content since you started your ...
Read More Boosting Your Brand Identity Words Matter
By ProWrite
TECHNICAL WRITING Whoever said a picture is worth a thousand words probably wasn’t very good with words. At ProWrite, words ...
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