The Cake Decorator’s Mistakes

(Photo of fancy cake with “Mom” or “Moni” on it) Have you ever ordered a cake to celebrate an event, ...
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Spoiler Alert: The Butler Did It

Unless you are writing about the aerodynamics of a supercar, like ProWrite did for the next-generation Acura NSX, there is ...
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The Mind Of A Writer – Part Ii: Engaging The Unknown Reader

How do we create content that engages readers? The key to crafting any kind of content is about knowing the ...
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Subject Matter

The mind of a writer—Part I: How to instantly become a subject matter expert One of the biggest challenges we ...
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